Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we collect information you willingly share. This includes your name, business name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also gather payment details when you place orders, but these are processed securely by our payment partners.

For our corporate clients, we may collect additional business details such as company registration information, preferred delivery times, and budget considerations. This helps us tailor our service to fit your business needs.

Our site automatically collects certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this data to enhance site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal data to fulfill flower orders and deliver excellent customer care. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and addressing inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant updates about our offerings (with your consent)
• Keeping records for business and legal compliance

We also use aggregated, non-identifiable information to understand market trends and optimize our operations. For example, we might analyze which types of arrangements are most popular in different seasons to better plan inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these messages at any time by clicking the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who help us deliver our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they perform for us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal duties applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple protective layers. Our systems use encryption for sensitive data in transit, secure servers for storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—this information is handled by certified payment processors who specialize in secure financial transactions.

While we maintain strong security measures, no system is completely risk-free. We continuously monitor and update our security practices to address evolving threats and uphold high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request access to the data we hold about you, ask us to correct inaccurate information, or request deletion of your data where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as necessary for business purposes and legal obligations. Order records are typically kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be kept longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain website features.

Essential cookies are necessary for our site to function properly—they enable basic features like page navigation and access to secure areas. These cookies don’t collect personally identifiable information and are automatically enabled when you use our site.

We use analytics cookies to understand how visitors interact with our site. This helps identify popular content, optimize page performance, and improve the user experience. This information is collected in aggregate form and does not identify individual users.

You can manage cookie settings through your browser preferences. However, disabling certain cookies might affect some features and your overall browsing experience.

Business Transfers and Changes

If EchoHarborLane undergoes major business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would inform you of any such changes and ensure your data remains protected under this policy.

In the unlikely event that we discontinue operations, we would ensure that your personal information is either securely transferred to a successor entity (with appropriate privacy protections) or securely deleted in accordance with data protection best practices.

Updates to This Privacy Policy

We may refresh this privacy policy periodically to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you via email or by posting a notice on our website before they take effect.

Minor updates for clarity or administrative purposes may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are intended for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we discover that we have inadvertently collected data from someone under 18, we will promptly delete that information from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the issue promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this occurs, we implement appropriate safeguards to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.